Your Brand As A Force for Societal Good

Purpose represents a higher reason your company or brand exists beyond making money.
What do you stand for? How are your brand’s services, products, experiences impacting the society, our planet and all the stakeholders involved? What is the role you would like to have in the world and what can you do to improve the status quo?

More than ever brands address to a belief-driven buyer who choose, switch, avoid or boycott a brand based on its stand on societal issues.
(Edelman Earned Brand Report)

Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.
(Jim Stengel - CEO The Jim Stengel Company/Former Global Marketing Officer Procter & Gamble)

Act on your brand’s purpose in order to contribute to positive change and connect to the values of your socially conscious audience. I’m here to guide you through.

Brand Activism

Act on your purpose

Specialties

Discover your organisation’s social purpose. This find lies at the intersection between what does the society need and what is your brand uniquely positioned to create

Identify and advise on suitable social impact areas for your brand in order to create value

Design and implement purpose-driven initiatives

Align your communication strategy to your social purpose