Communication
for positive action
with/for socially conscious brands and organisations
Hello, I’m Laura M. Pana. I’m an experienced PR and Marketing professional, UX Researcher, social innovator, and podcaster based in Vienna, Austria.
I work at the intersection of marketing, PR and research. I help brands and organisations communicate authentically and responsibly, create value for their products and services through research, and have a positive impact on society and the world.
I pair well with brands, organisations, innovative entreprises and other changemakers that are socially conscious and aim to challenge the status quo.
I work across Europe and internationally in English, German, French, and Romanian.
Great content comes with depth and responsibility
You need to pay attention to what is going on around you and in the world. Understand people, their cultural contexts, what they need and what is important to them. In other words, you need to care. Every word you craft, every message you put out in the world matters. Act responsibly for the content you create and the impact it produces.
— Laura M. Pana
Please get in touch if you think I can help you with
Digital Markting&PR
Audience focused approach. Determine how to best communicate to and engage with audiences and communities to achieve your business goals.
UX Research
Understand users’ needs to develop successful products and services and provide positive experiences.
Brand Activism
Act on your brand’s purpose to contribute to positive change and connect to your audience’s values.
My latest blog articles
The communication for positive action is the communication that seeks to unite, understand, include and create an impact on society and the world. It is the communication that comes in support of people’s needs and goals. It is based on the care we have towards the words and messages we release.