Expertise
Digital Marketing & PR
Traditional or digital? Or both?
The role of marketing and PR has massively evolved over the last decade due to digitalisation and the rise of the social media.
Combining traditional and digital tactics can only strengthen your campaign. They both speak to a wider goal as a business.
Marketing & PR
Traditional & Digital
Specialties
Communication strategy development & implementation aligned to the organisation’s business goals and embedded in diversity, equity, and inclusion principles.
Digital Marketing: SEO, analytics, link building, content marketing, e-mail marketing, social media strategy & implementation, ad campaigns, influencer marketing.
PESO Model: digital communication framework that integrates all four forms of media - paid, earned, shared, owned- in a modern marketing campaign that is audience focused.
Measurement & Evaluation: determine relevant metrics based on data & analytics that relate to the bottom line.
PR Campaigns / Product Launches / Event management.
Media Relations: identify & reach relevant journalists, influencers, or media outlets. Foster media relations.
Media trainings for senior executives.
Crisis Communication.
Communication Planning, Measurement and Evaluation
Official Supporter of the Barcelona Principles 3.0
The Barcelona Principles 3.0 are a set of seven PR measurement guidelines that focus on outcomes and business results.
The Barcelona Principles 3.0 were initiated by the International Association for Measurement and Evaluation of Communication (AMEC). The organisation developed an Integrated Evaluation Framework that sets focus on setting objectives and measuring outcomes based on those objectives. The tool spans through each PESO (paid, earned, shared, owned) channel.
The PESO Model is a framework that helps communicators build and scale an integrated communications programme that drives business results and shows the PR value for businesses. It was created by Gini Dietrich at Spin Sucks.
I guide my work in PR by and am an Official Supporter of the Barcelona Principles 3.0. I am currently undergoing a PESO Model Certification with Chicago-based Spin Sucks and S.I. Newhouse School of Public Communications at Syracuse University.